Identify
We originate strategic locations with high traffic, clear sightlines and long-term potential.
- Site origination
- Traffic & audience
- Market fit
What we do
From foot trafficto owned media.
Identify. Evaluate. Structure. Develop. Own. Operate. Monetize. One continuous model, run by one accountable team.
The seven-step model
Evaluate
We assess audience, visibility, regulation, technical feasibility and commercial potential.
- Feasibility
- Permits
- Business case
Structure
We define the partnership: rights, term, content rules and the economic model.
- Revenue share
- Fixed fee
- Joint venture
Develop
We design, permit, finance and install infrastructure suited to the site.
- Design
- Engineering
- Installation
Own
The assets we develop are ours, held under the agreed rights, one vehicle per network.
- Asset ownership
- Long-term rights
- Clean structures
Operate
We monitor, maintain and schedule every screen, every day.
- Remote monitoring
- Maintenance
- Content & CMS
Monetize
We sell the network to brands and agencies, programmatically and direct, with transparent reporting.
- Programmatic
- Direct
- Reporting
Sites. Infrastructure. Audiences.
We sit between the places that hold the audience and the brands that want to reach it — and we own the infrastructure that connects them.
Location partners
The site
Airports, cities, malls, transit operators, venues and property owners.
- Grant long-term site rights
- Set content standards
- Share in the value
Media Bay
The infrastructure
We develop, own and operate the network.
- Design, permits & installation
- Ownership of the assets
- Operations, content & sales
Brands & agencies
The audience
Advertisers buying audiences by place and time.
- Programmatic & direct
- Proof of play
- Audience reporting
One platform, from screen to buyer.
We own the screens and the systems that run them. Partners get visibility. Brands get proof.
Layer 01 · Screens & players
Infrastructure designed for its environment.
Every screen and player is specified for its site — brightness, enclosure, power and connectivity — and monitored remotely so issues are detected and fixed before they cost a campaign.
- Remote health monitoring and alerts
- Proof of play logged on device
- Brightness and energy controls
- Preventive maintenance
Layer 02 · Content & scheduling
Content, playlists and rules in one system.
One content management system schedules advertising, partner messages and operational content across every screen in the network.
- Partner airtime and category rules
- Dynamic creative by time, weather and context
- Emergency and public-service overrides
- Zoning by site and screen
Layer 03 · Audience & planning
Audiences brands can plan against.
Audience data turns locations into segments by profile, place and time, with forecasted delivery before a campaign starts.
- Segments by profile, place and time
- Forecasting and reach planning
- Market-wide packages
- Daypart pricing
Layer 04 · Programmatic & direct
Sold the way brands already buy.
Every screen is packaged for programmatic demand and direct sales, with pricing rules that protect the value of premium sites.
- Integration with leading DSPs
- Deals, PMPs and open auction
- Floor prices by site and daypart
- Direct and programmatic in one schedule
Layer 05 · Measurement & reporting
What played, who saw it, what it earned.
Measurement closes the loop: partners see their network and revenue; brands see delivery and impact.
- Proof of play and audits
- Brand-lift studies with research partners
- Partner revenue reporting
- Network health dashboard
Four disciplines. One team.
More than 15 years in the advertising industry, across media sales, technology, real estate and investment.
Media sales
Selling audiences to brands and agencies, programmatically and direct.
Technology
Screens, players, content systems and data.
Real estate
Sites, rights, zoning and permits.
Investment
Structuring and financing long-term assets.
